Clients
PRAI Beauty
PRAI Beauty is a US skincare brand founded by Cathy Kangas in 2010. Following a networking CEW Event, Abbeville was engaged by PRAI Beauty in 2016 to act as UK Country Managers. Our role was to secure retailers and distributors in the UK and Europe, create and align marketing activity and drive retail sales. Following a retail strategy that included establishing a strategic big retailer partnership (Marks & Spencer’s) and securing listings in major retailers (Boots, Ocado, Very, JD Williams, Feel Unique, Look Fantastic, Beauty Expert) we continue to manage PRAI Beauty with a day to day hands on approach. Abbeville has been instrumental in building PRAI into a multi-million, leading brand in the UK.Skn to Skn
Skn to Skn is a world first clinically proven skincare brand created specifically for all stages of motherhood. The curated facial skincare collection has been designed by dermatologists, formulated by scientists and works to improve facial skin during pregnancy. Sara Stokes the Founder and CEO of Skn to Skn, approached Abbeville to help build the brand in retail. Skn to Skn will launch into Boots stores and online July 2025.Fragonard
Fragonard is an iconic perfume brand, steeped in history. Founded in Grasse in 1926, Fragonard is the story of a family of perfumers and of collectors that has been passed down through four generations. Fragonard is available in M&S stores and M&S online in the UK.Abbeville have been instrumental in supporting their growth within Flagship M&S stores, with Abbeville's highly trained team of In Store Brand Ambassadors.
Blueiron
Blueiron is one of the fastest growing, premium wellness brands from Scandinavia. Blueiron helps women in all stages of life feel like themselves again through its unique formula that maximizes the absorption of iron and helps fight tiredness. Abbeville supported Blueiron in developing a UK market entry strategy that included the brand’s positioning, retail pricing strategy and retailer selection. Abbeville was then engaged to deliver a UK and Europe Country Management programme and secured the brands first listings, in Boots and Ocado. Followed by Tesco and a host of online retailer partners. Using its well trusted network of contacts Abbeville was instrumental in the selection of a UK PR agency, Designers and a logistics provider.Merchifi
Merchifi is a sales tracking and analytics app to help brands track time spent in stores and access marketing ROI. Our Founder acted as a sounding board to this new and exciting tool which help brands manage their in store inventory and marketing campaign analysis.Cannaray CBD Oil
Cannaray believe that when you fuse nature with science, you can unleash the full power of CBD.They source the highest quality hemp for their CBD supplements and pour passion into the CBD oils, CBD capsules and CBD topicals. Abberville, with the help of Merchifi and the field team, offered a brand training, sampling and an introduction program to Golf Shops following Cannarays launch with the PGA in the previous year. The project exercise was to ascertain interest in continuing to stock Cannarays product and take learnings from launching in to a new market sector.